Why Dominant?

Dominant is a Australian owned and operated family home cleaning products company that was originally founded in 1958. Located in South Australia Dominant prides itself on being a Quality Endorsed Company, meeting rigorous international and environmental standards.

If you have never heard of them you are not alone, since you won't find any of their products in any major supermarket. In fact, up until recently, you could only purchase their products through Independent Consultants such as myself.

As Dominant isn't widely advertised it is understandable if you are little hesitant in trying their products, and even skeptical about how they compare. You, therefore may find the following product comparisons of special interest.


Dominant Front Loader Laundry Powder vs OMO Active Clean




Dominant Booster & Soak vs Vanish Napisan Oxi Action Intelligence


Dominant Top Loader Laundry Powder vs OMO Ultimate Top & Front Loader Powder



Dominant Dishwashing Powder vs Finish Dishwasher Concentrate


















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